We are proud to announce the upcoming launch of our e-commerce platform, a dedicated initiative aimed at uplifting rural artisans by providing them with skilling opportunities and access to sustainable financial benefits by showcasing their craftsmanship / products to a larger domestic & global audience.

Aligned with the vision of Aatmanirbhar Bharat Abhiyan, this platform will empower artisans to become self-reliant by bringing their unique crafts directly to a digital marketplace. Through seamless integration with ONDC (Open Network for Digital Commerce), we are ensuring that these products gain national visibility, breaking traditional barriers and connecting artisans to buyers across India.

This initiative will also closely collaborate with the PM Vishwakarma Yojana, facilitating upskilling, capacity building, and providing modern tools and training to traditional craftsmen and craftswomen, thereby enhancing their productivity and income.

In alignment with the ODOP (One District One Product) scheme, our platform will highlight signature products from every district, giving local artisans a focused and organized marketplace to showcase their unique heritage and craftsmanship.